Episode #0056 – Oscar Wilde in the pricing department!
What did Oscar Wilde know about pricing – and would be consider a job as a pricing manager?
Episode #0035 – Would you pay more for less of a product?
We are all used to paying more when we want more of a product or service – but is there a sweet spot – when you would actually pay more to have less?
Episode #0019 – We discuss Total Cost Of Ownership!
In this episode – we discuss how the concept of Total Cost Of Ownership should be used by sales teams – and how it can increase profits….
Episode #0018 – Can you sell more of a product by increasing the price?
In this episode – we discuss the holy grail of pricing – can you actually increase the volume sales of some items by increasing the selling price?…..
Episode #0017 – 5 Value drivers to consider when selling
In this episode – we cover things you should think about when selling anything and what potential customer value drivers really are…..
Episode #0009 – What Is Commoditisation in Pricing?
In this episode of Pricing College – Joanna and Aidan discuss commoditisation of a product or service and why it is usually not a good idea in the long term for your business…
Episode #0001 – Introduction To Pricing College
In the first ever episode of Pricing College – the new podcast covering everything about pricing strategy and how to boost your business profitability – Joanna and Aidan introduce themselves and the new podcast series. We look …