Episode #0061 – What should a marketer know about pricing?
What should a great marketer know about pricing?
Episode #0054 – Can “own brands” – destroy your real brand?
Why can an “own brand” or in-house alternative damage your brand severly?
Episode #0052 – How brands can help with pricing segmentation
Brands can make customer segmentation easier and more effective. We discuss the pricing approach here.
Episode #0049 – What movies can teach us about willingness to pay!
The old movie distribution methods really worked on willingness of consumers to pay – do modern systems work as well we ask?
Episode #0047 – Are there better numbers than 99c?
If 99c pricing no longer is so magic – we ask what the latest special price tags are?
Episode #0045 – What does Coke branding aim to achieve?
We all know the Coke brand – so why do they continue to spend so much money on it?
Episode #0044 – Why Coke kept flat pricing for 75 years!
Why would a company like Coca Cola not push through a price rise for 75 years? Strange but true.
Episode #0043 – Paying more for soft drinks in hot weather
Is it true that Coca Cola tried to charge customers more on hot and sunny day?
Episode #0040 – How many pricing analysts do you really need?
How many pricing analysts do you really need on your team? – we look at the numbers
Episode #0037 – Why tenders destroy value – and your will to live!
If a tender just landed on your desk and you are less than pleased – then join the club – tenders rarely achieve what they hope to!