Episode #0032 – Do price match guarantees increase or decrease selling prices?
Do price match guarantees increase or decrease prices? We ask the questions and look at the evidence.
Episode #0029 – What are the options for a business pricing transformation?
If you are going to look at a pricing transformation for your business – -what are the general method or approaches that you could look at?
Episode #0028 – The biggest frustrations in the pricing community!
We discuss the parts of the job that really annoy pricing managers and why.. do you agree when you hear these examples?
Episode #0020 – How should you incentivise a sales team?
In this episode – we discuss how to effectively incentivise a sales team – to sell more and profitability – as anyone can lose money quickly!….
Episode #0015 – Framing and a terrible procurement meeting
Can you charge different customers different amounts? If you effectively utilise segmentation – you can and you should to grow your business profitability……
Episode #0014 – 5 things to consider when negotiating with procurement
In today’s episode we discuss 5 things that your sales team should consider before any discussion with procurement in a B2B environment……
Episode #0007 – The difference between pricing and revenue management?
In this episode of Pricing College – Aidan and Joanna discuss the real differences between pricing and revenue management – and whether they are distinctly different areas…
Episode #0001 – Introduction To Pricing College
In the first ever episode of Pricing College – the new podcast covering everything about pricing strategy and how to boost your business profitability – Joanna and Aidan introduce themselves and the new podcast series. We look …