Episode #0063 – How much should a CEO know about pricing?
What should a CEO know about pricing?
Episode #0062 – Can you start optimising prices immediately?
Can you start optimising prices immediately?
Episode #0061 – What should a marketer know about pricing?
What should a great marketer know about pricing?
Episode #0060 – Are you really doing revenue management?
Your job title may say revenue management – but is it really pricing?
Episode #0058 – Do you need complex IT systems for revenue management?
Do you really need complex IT systems for revenue management – yes and no!
Episode #0056 – Oscar Wilde in the pricing department!
What did Oscar Wilde know about pricing – and would be consider a job as a pricing manager?
Episode #0053 – Can too many brands damage your business?
Can too many brands really damage your business – if you do not invest in them?.
Episode #0048 – You ever meet someone who just has to have a discount?
What do you do when someone absolutely, positively has to have a discount – and will not take no for an answer?
Episode #0047 – Are there better numbers than 99c?
If 99c pricing no longer is so magic – we ask what the latest special price tags are?
Episode #0039 – Can your business say no to tenders?
Just say no – is that a plausible answer to a request to tender – or will it destroy your business – we examine the question!