Episode #0053 – Can too many brands damage your business?
Can too many brands really damage your business – if you do not invest in them?.
Episode #0052 – How brands can help with pricing segmentation
Brands can make customer segmentation easier and more effective. We discuss the pricing approach here.
Episode #0045 – What does Coke branding aim to achieve?
We all know the Coke brand – so why do they continue to spend so much money on it?