Episode #0045 – What does Coke branding aim to achieve?

In this episode of Pricing College we look at the importance of branding for retail products  – and we look at Coca Cola.

Everyone in the world knows Coca Cola and sees it everywhere we go. Does the huge spend on branding produce a customer view on the brand as a premium product?

We argue that the branding positions it strongly as a middle and mass market product.