Episode #0034 – Why your food package is getting smaller!

In today’s episode we look at the practise by food product companies to reduce pack size – sometimes without the customer noticing – rather than increase the price.

Have you noticed that some items – like cereals etc or the number of bags of chips in a multipack is getting smaller or fewer?

What would you say if your pint of milk (or beer!) gets slightly smaller every year – but the price tag stays the same?

This is called shrinkflation