Episode #0021 – Why do some startups not worry about big losses?
In this episode of Pricing College – Joanna asks whether making a loss is a viable pricing strategy for any business – and of course startups.
Many famous startups from Uber to Amazon have made losses for many years in a row.
We look at the Australian business Canva – and ask if the pricing strategy makes sense. Is loss making an extreme form of penetration pricing or is something else at play?