Episode #0018 – Can you sell more of a product by increasing the price?
In this episode of Pricing College – Joanna asks a question that every CFO wants to know – can you increase sales by increasing prices?
Aidan discusses the concept of a Giffen good in economics and whether anything similar occurs in the 21st century.
Ask yourself – have you ever assumed a product must be better just because it costs more? We look at the examples of toothpaste and a nice bottle of red wine!