In this episode of Pricing College – Aidan and Joanna discuss the difference (if any) between pricing and revenue management. Is one a sub sector of another or are they distinctly different?

TIME-STAMPED SHOW NOTES:

[00:40] Joanna says revenue management is distinctly different.
[01:00] Aidan says there tends to be more jobs advertised called “revenue management”
[01:35] Joanna says there can be a mistake made by people – and the two are confused.
[02:00] Is revenue management a capacity constrained area of pricing?
[02:30] Is revenue management moving more into forcasting.
[03:50] Joanna says revenue management is becoming more strategic.
[05:00] Revenue management really takes advantage of willingness to buy.
[05:30] Computer programs can be used to number crunch and really examine micro segments.

LINKS MENTIONED IN TODAY’S EPISODE:

What is revenue management

What influences air ticket prices

PROS