In this episode of Pricing College – we discuss how to know if your business has a pricing problem and what to look out for. Spotting a pricing problem early can save your business a great deal of heartache down the line.

TIME-STAMPED SHOW NOTES:

[00:50] Joanna explains that business leaders often leave pricing to the end.
[01:15] Pricing is a lead indicator of future business success.
[01:50] On the Profit and Loss statement – is revenue increasing but profit decreasing?
[02:25] What does your sales team say?
[03:10] Does return on investment cover the cost of capital?
[03:50] Joanna introduces pricing power.
[04:20] Warren Buffett focuses on pricing power.
[05:00] Commodity mindset constrains pricing power.
[05:30] Private Equity is becoming more focused on pricing.

LINKS MENTIONED IN TODAY’S EPISODE:

Warren Buffett and pricing power.

Pricing Power