In this episode of Pricing College – Aidan and Joanna discuss where pricing is actually set by companies in 2020. Pricing can often sit somewhere between marketing, finance, sales, commercial or merchandising. There are no incorrect set ups – but certainly ways to improve.

TIME-STAMPED SHOW NOTES:

[00:50] Pricing can be set in companies in many areas. Many companies have no dedicated function.
[01:27] Very few businesses have a dedicated function.
[01:53] Ask the question – who sets the prices.
[02:00] Only companies with revenue over $100m p.a. can invest in a pricing team.
[03:05] The person who really sets pricing may not be who you initially expect.
[03:40] What is a good pricing manager.
[04:20] Pricing managers are more than spreadsheet experts.
[04:55] Closing question – in your company who sets the pricing?

LINKS MENTIONED IN TODAY’S EPISODE:

Taylor Wells