In today’s episode of Pricing College – Aidan and Joanna ask that seemingly easy question – what actually is pricing? And it is not as straightforward as you may expect.

TIME-STAMPED SHOW NOTES:

[00:37] What is pricing?
[01:15] Various approaches to pricing in different companies.
[01:50] All different spectrums of approaches to pricing
[02:12] You do not have to be an expert.
[02:45] In many companies – people do not know what pricing is.
[03:25] If you can not measure it you can not improve it.
[03:48] Many companies simply guess at pricing.
[04:35] Explaining to stakeholders what pricing is.
[04:50] Pricing moved from a subset of marketing to being a separate expert function.
[05:30] Pricing is more than moving prices up and down in a spreadsheet.

LINKS MENTIONED IN TODAY’S EPISODE:

4 Ps of Marketing

Peter Drucker