Episode #0011 – What Is Price Gouging And Is It Always Wrong?
In the era of Covid – price gouging is more pertinent than ever. In this episode of Pricing College – we seek to define what it is and if it is always wrong for a business…..
Episode #0010 – 5 Problems With Cost Plus Pricing!
In this episode of Pricing College – we talk about 5 problems with cost plus pricing. We break down how a cost plus mentality can hurt your business success…..
Episode #0009 – What Is Commoditisation in Pricing?
In this episode of Pricing College – Joanna and Aidan discuss commoditisation of a product or service and why it is usually not a good idea in the long term for your business…
Episode #0007 – The difference between pricing and revenue management?
In this episode of Pricing College – Aidan and Joanna discuss the real differences between pricing and revenue management – and whether they are distinctly different areas…
Episode #0006 – How To Know If You Have A Pricing Problem?
In this episode of Pricing College – Aidan and Joanna ask how you know if your business has a pricing problem. What are the give away signs to spot that will prevent issues…