Episode #0057 – How many people really work in pricing?
How many people really work in pricing? No – how many really work in pricing?
Episode #0056 – Oscar Wilde in the pricing department!
What did Oscar Wilde know about pricing – and would be consider a job as a pricing manager?
Episode #0055 – Why we do not talk about bubbles on Pricing College
In this episode we talk about bubbles – and why we do not usually talk about them!
Episode #0054 – Can “own brands” – destroy your real brand?
Why can an “own brand” or in-house alternative damage your brand severly?
Episode #0053 – Can too many brands damage your business?
Can too many brands really damage your business – if you do not invest in them?.
Episode #0052 – How brands can help with pricing segmentation
Brands can make customer segmentation easier and more effective. We discuss the pricing approach here.
Episode #0051 – Would you pay more for fewer movies to watch?
Choice is great – until it is not great – and then it can become a negative! So many choices!
Episode #0050 – What is the pricing strategy of Netflix
We all watch Netflix – but what is the pricing strategy and will it see them prosper in the long term?
Episode #0049 – What movies can teach us about willingness to pay!
The old movie distribution methods really worked on willingness of consumers to pay – do modern systems work as well we ask?
Episode #0048 – You ever meet someone who just has to have a discount?
What do you do when someone absolutely, positively has to have a discount – and will not take no for an answer?