Episode #0043 – Paying more for soft drinks in hot weather
Is it true that Coca Cola tried to charge customers more on hot and sunny day?
Episode #0042 – Why planning a pricing role is vital!
Failing to plan really is planning to fail – and who wants to be a failure?
Episode #0041 – Problems with a pricing team of One!
Me, myself and I! Why a pricing team of just one person will likely face issues – and how you can prevent it!
Episode #0040 – How many pricing analysts do you really need?
How many pricing analysts do you really need on your team? – we look at the numbers
Episode #0039 – Can your business say no to tenders?
Just say no – is that a plausible answer to a request to tender – or will it destroy your business – we examine the question!
Episode #0038 – Your tender team should try to avoid tenders
In this episode we discuss why your team should seek to avoid tenders whenever possible – heard of a “no tender” team?
Episode #0037 – Why tenders destroy value – and your will to live!
If a tender just landed on your desk and you are less than pleased – then join the club – tenders rarely achieve what they hope to!
Episode #0036 – Is competitor based pricing sensible?
We have all heard about checking prices against competitors – but does it actually make any sense – what if your competitors are all wrong?
Episode #0035 – Would you pay more for less of a product?
We are all used to paying more when we want more of a product or service – but is there a sweet spot – when you would actually pay more to have less?
Episode #0034 – Why your food package is getting smaller!
Is it just me – or is the package sizes for my food getting smaller and smaller – or am I just getting hungrier – we look at shrinkflation