Episode #0067 – What is the pricing “eureka” moment?
What is the pricing eureka or lightbulb moment?
Episode #0066 – You need the right numbers for pricing!
Before any pricing project – it is vital to ensure the data is clean and correct!
Episode #0065 – Why charging by postcode or zip code can be a bad idea!
Pricing by location may seen smart – but there can be big negatives!
Episode #0064 – What approaches can we learn from SAAS?
What you should know about SAAS pricing
Episode #0063 – How much should a CEO know about pricing?
What should a CEO know about pricing?
Episode #0062 – Can you start optimising prices immediately?
Can you start optimising prices immediately?
Episode #0061 – What should a marketer know about pricing?
What should a great marketer know about pricing?
Episode #0060 – Are you really doing revenue management?
Your job title may say revenue management – but is it really pricing?
Episode #0059 – Can an airline really sell a ticket for $1?
Let’s turn up and get a cheap ticket – what’s the worst that can happen?
Episode #0058 – Do you need complex IT systems for revenue management?
Do you really need complex IT systems for revenue management – yes and no!