Episode #0053 – Can too many brands damage your business?
Can too many brands really damage your business – if you do not invest in them?.
Episode #0052 – How brands can help with pricing segmentation
Brands can make customer segmentation easier and more effective. We discuss the pricing approach here.
Episode #0051 – Would you pay more for fewer movies to watch?
Choice is great – until it is not great – and then it can become a negative! So many choices!
Episode #0050 – What is the pricing strategy of Netflix
We all watch Netflix – but what is the pricing strategy and will it see them prosper in the long term?
Episode #0049 – What movies can teach us about willingness to pay!
The old movie distribution methods really worked on willingness of consumers to pay – do modern systems work as well we ask?
Episode #0048 – You ever meet someone who just has to have a discount?
What do you do when someone absolutely, positively has to have a discount – and will not take no for an answer?
Episode #0047 – Are there better numbers than 99c?
If 99c pricing no longer is so magic – we ask what the latest special price tags are?
Episode #0046 – Why do people use 99c and magic number pricing?
Did it cost 5 bucks or 4.99 and in reality does it really make a difference? Well, yes indeed it does!
Episode #0045 – What does Coke branding aim to achieve?
We all know the Coke brand – so why do they continue to spend so much money on it?
Episode #0044 – Why Coke kept flat pricing for 75 years!
Why would a company like Coca Cola not push through a price rise for 75 years? Strange but true.