Episode #0063 – How much should a CEO know about pricing?
What should a CEO know about pricing?
Episode #0062 – Can you start optimising prices immediately?
Can you start optimising prices immediately?
Episode #0061 – What should a marketer know about pricing?
What should a great marketer know about pricing?
Episode #0060 – Are you really doing revenue management?
Your job title may say revenue management – but is it really pricing?
Episode #0059 – Can an airline really sell a ticket for $1?
Let’s turn up and get a cheap ticket – what’s the worst that can happen?
Episode #0058 – Do you need complex IT systems for revenue management?
Do you really need complex IT systems for revenue management – yes and no!
Episode #0057 – How many people really work in pricing?
How many people really work in pricing? No – how many really work in pricing?
Episode #0056 – Oscar Wilde in the pricing department!
What did Oscar Wilde know about pricing – and would be consider a job as a pricing manager?
Episode #0055 – Why we do not talk about bubbles on Pricing College
In this episode we talk about bubbles – and why we do not usually talk about them!
Episode #0054 – Can “own brands” – destroy your real brand?
Why can an “own brand” or in-house alternative damage your brand severly?